3Three ways a picture tells a story

 They say picture paints a thousand words…

So what are the 3 main things we see in any image about your business?


  • Subject

Every picture is a tiny snap shot of the world. Framing is everything. We read everything in the frame, consciously and unconsciously. So whatever is in the picture is a reference to what is important. That glass of wine, the person’s hand on your shoulder…we see it, it matters. It’s fine if you want this association. BUT we all have associated meaning and your meaning and my meaning may not be the same. So be careful of being too laid-back.
If you’re after a professional look be clear about your business and what you want associated with it and you.


  • Style

We generate style through the content of the image. From the energy of the subject, attire, location, time of day. And of course processing. For example B&W, highly saturated & colourful, or retro etc….
Think about where you want to be for your story to feature. Would a city street, funky office, beach, park, or studio be the best for your story? Is it daytime, evening etc…
Is your business audience youthful, vibrant, family oriented, for other businesses. Is that business lawyers or tradies? This will help us read the story as you intend and place you in the right market space .
Have a few reference image ideas you like. A bit like having a haircut reference point from a magazine. Do the same for your business images. Don’t ad-lib.


  • Quality

The quality of an image is important. A homeless person can have dignity and grace. A top CEO can have an image that is shoddy and demeaning.
The quality of an image refers to the technical execution of the photographer. Lighting and how the camera see is a skill that enables a good photographer to get best in any given situation.
Having poor quality images will reflect in the perception of your business.

What’s your story and how have you addressed ways in telling it?